- a strong opening
- an angle—something which makes the potential student memorable
- a demonstration of skills, achievements and experience applicable to the school, department or scholarship
- use of language relative to professionals within the school, department, or field of study
The story may be based on questions presented by the school, department or scholarship board. If questions are presented, this section should include:
- a direct answer to each of the questions presented
- (or) a direct answer to the questions selected by the potential student (if the option of choosing a selection of questions is given)
- original answers to the questions being asked (even if the questions are the same or similar to those asked by other schools, departments or scholarship boards)
While the story does provide a larger image of who the writer is, it should remain concise and applicable. Avoid obvious statements and clichés, and only include those subjects that apply to the school, department, scholarship history or field of study.